If a five-year-old doesn’t get what you do, your buyers won’t either.
Find out what's getting in the way — and what to fix first.
25 minutes. No pitch.
You'll know exactly what to fix before we discuss anything else.
Most expert businesses don’t have a work problem. They have a clarity problem.
You’ve built something real. Clients find you, trust you, and come back. But somewhere between the work you do and the way your business presents itself online, something gets lost.
Prospects land on your site and can’t immediately tell who this is for. They read your LinkedIn and can’t quickly understand what’s different about your approach. They ask what you do and get an answer that’s technically accurate but doesn’t quite land.
This isn’t a branding problem. It’s not a content problem. It’s a clarity problem — and it compounds over time.
Every confused visitor is a lost opportunity. Every generic piece of content makes the business feel smaller than it is. Every sales conversation that starts from scratch costs you time you don’t have.
The businesses that grow past referrals and word of mouth are the ones that make it immediately obvious who they are, what they do, and why a specific person should choose them.
That’s what we build.
How it works
Step 1 — We find what's muddy
We review your site, your LinkedIn, and how you currently talk about the business. We look specifically for where buyers are losing confidence or getting confused before they reach out.
Step 2 — We build the clarity foundation
In a structured 90-day process, we extract your methodology, your voice, and what makes your work distinct — and turn it into clear, organized assets your whole business runs on.
Step 3 — We install the system
Your positioning goes into a custom AI knowledge base built around your business. Your site, your content, your sales conversations, and your team all pull from the same clear foundation.
Step 4 — Your business gets easier to run
When what you do is clear, everything downstream gets easier. Content takes less time. Sales conversations start warmer. New clients understand the value before the first call.
Timeline:
Most clients complete the full system in 90 days. It takes approximately 2 hours of your time per month. We do the rest.
What clients say after going through the process
Kim was advising the Canadian government on high-level projects. Her website, LinkedIn, and proposals told three different stories. Decision-makers couldn't tell if she was the right fit for complex, high-stakes work.
"I was advising at the highest levels of government, but my brand made me look like I was just starting out. Decision-makers couldn't figure out if I was the right fit for complex, high-stakes projects."
After working with 30DayBrand, her positioning reflected the level she was actually operating at — and decision-makers could see it immediately.
Kim — Strategic Advisor to Government
Brad had deep expertise and a track record of results. His brand looked like every other strategy firm — professional but interchangeable. He kept losing deals to competitors who were not better, just clearer about their value.
"I knew I could deliver better results than my competitors, but prospects couldn't see the difference. I was stuck explaining my methodology instead of discussing their outcomes."
After working with 30DayBrand, the conversation shifted. Prospects arrived understanding what made him the right choice — before the first call.
Brad — Strategic Consultant
Clay had two decades of experience but looked online like every other small consultancy. His website was professional but forgettable. He was consistently losing deals to cheaper competitors who appeared no more qualified.
"I was competing on price instead of value. Prospects would say 'you seem qualified' but then go with cheaper options. I knew I was better than my competitors, but I couldn't prove it online."
After working with 30DayBrand, his positioning matched his actual level. The price conversation stopped being the deciding factor.
Clay — Copywriting Consultant, 20+ Years Experience
If any of these sound familiar, the Clarity Review is the right first step.
Informed by decades at the highest level of brand storytelling.
Two founders. Two decades of experience building stories for some of the most recognized brands in the world.
We bring that same clarity thinking to expert-led businesses that deserve to be understood.
hollywood
stories
that stick
Former Disney/Marvel storyteller who builds a narrative anyone can understand in seconds.
Fixes the “I can’t explain what I do” problem permanently.
wall street
designed
to LAST
Former Microsoft/GE strategist who engineers the operating system that turns clarity into authority, conversion, and predictable client flow.
hollywood
stories
that stick
Mike L. Murphy
Former Disney/Marvel storyteller who builds a narrative anyone can understand in seconds.
Fixes the “I can’t explain what I do” problem permanently.
WALL STREET
designed
to LAST
Van Rais
Former Microsoft/GE strategist who engineers the operating system that turns clarity into authority, conversion, and predictable client flow.
FAQ
What does 30-Day Brand actually do?
We help expert-led B2B firms — consultants, fractional executives, boutique service firms, dev shops — get clear on what they do, who they do it for, and why it matters. The output is your positioning, your messaging, and your homepage and LinkedIn copy. Your dev team builds the site, your team updates LinkedIn — we deliver the strategy and the words that go on the page.
How does the engagement work?
Most clients start with the free homepage audit to see where their current message is breaking down. From there, the first 30 days do the heavy lifting — we rework your core message, positioning, and homepage and LinkedIn copy across a free Foundation Session and the working sessions that follow. The next two months dial it in: refining the assets, tightening the funnel, and making sure the new message holds up in the real world. An optional monthly continuity program keeps it current as your business evolves.
Who is this for, and who is it not for?
It's for established B2B service firms where the expertise is real but the online presence hasn't kept pace — typically founders 3+ years in business, with existing clients, growing past referrals. Common profiles: consultants, fractional CFOs/CMOs/COOs, boutique law firms, dev shops, expert-led agencies. Not a fit: e-commerce, B2C brands, pre-revenue founders still figuring out their offer, or anyone wanting a website design service (we deliver copy and strategy, not design).
What does it cost?
The homepage audit is free. The Foundation Session is free. The full engagement is a paid program, and pricing is shared on the call once we've confirmed it's a fit on both sides. We don't publish pricing because the value depends on the situation, and we'd rather have a real conversation than have someone filter us by price tag before we've talked.
How is this different from hiring a copywriter or branding agency?
Copywriters write what you tell them. Agencies hand you a brand book and leave. We do the strategic work first — pulling the methodology, positioning, and voice out of your head — and then turn that into messaging your team can use across every touchpoint. The output isn't a deliverable that sits in a folder. It's a system your team and your AI tools can actually run with.
If your business is good but still hard to explain, this is probably the problem.
The Clarity Review takes 25 minutes.
We'll show you exactly where the gap is and what we'd fix first.
You'll know whether this makes sense for you before we ever discuss working together.